Cookies are text files with small pieces of data sent from a website and stored in your browser’s memory. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.
Cookies can be required to allow a web site to function properly as websites are stateless (they don't remember user information from one internal page to another) but sometimes they are used to track user actions within one web or across multiple webs in order to collect usage information or identify interests and map behavior to be able to offer relevant advertisements.
When websites use the CookieHub Consent Management Platform (CMP) they offer you the choice to allow or deny certain cookie categories which helps protect your privacy. Below is a description on the most common cookie categories.
At the most basic level, your website must do all of the following in order to be in compliance with GDPR.
Cookie banners are the most common way that website owners can obtain cookie consent, and that’s why CookieHub exists!
So, let’s break down each of these requirements further to show you what CookieHub does to simplify your efforts.
While consent may be required by law, it can also help you expand and extend your monetization strategies and grow your business. There are dozens of CMPs operating today, with leading companies offering a wide variety of tools and services, including:
Third-party risk management
The ability to easily control, customize, and manage consumer consent preferences
Intuitive user interfaces
Easy consent document management
Compliance with other privacy rules such as the California Consent Privacy Act (CCPA) and the Brazilian General Personal Data Protect Law (LGPD)
The best CMPs provide proof of compliance and supply an easy-to-access audit trail that sites can use to demonstrate compliance and protect themselves from fines. The best CMPs will also allow users to customize the look and feel of their consent forms, including banner placement location. Even if companies operate in a location not governed by data privacy protection laws, they should be aware of these laws and new developments — oversight is likely to come sooner rather than later. But compliance can also help to serve as a long-term strategy for building customer trust. This is illustrated by research results into why consumers choose to accept cookies requests:
They are familiar with the brand or with the business
They want to view the content
It will make logging in easier
They get to see personalized content
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