The Swiss Federal Data Protection and Information Commissioner (FDPIC) recently launched new guidance on cookie use. Extending the Federal Act on Data Protection, or nFADP, which took effect in September 2023, the revised Swiss approach to cookies indicates that clarity and choice may trump consent. That is, consent remains important in serving the personality rights of users, but transparency and specificity comes into even sharper focus.
With Google expanding its compliance mandates in Switzerland, websites that cater to Swiss users will soon need to engage a certified Consent Management Platform (CMP) that’s integrated with the Transparency & Consent Framework (TCF). The same precision that Switzerland brought to their internationally renowned watches is now being applied to its data privacy—with Google’s extended regulations aiming to harmonize data privacy laws in Switzerland with the well-established regulations that exist in the European Union and the United Kingdom.
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