On June 18, a new star emerged in the American data privacy constellation: Texas proudly took its place as the eleventh state to champion consumer privacy rights by enacting the Texas Data Privacy and Security Act (TDPSA), with the ink drying on HB 4. Countdown has begun, with the TDPSA set to come into effect on July 1, 2024—the very same day as its Floridian counterpart, the Florida Digital Bill of Rights.
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